01 Independent chatbot audits

Your dashboard says it’s working. We test whether your customers would agree.

DECOY sends controlled synthetic customers through your chatbot to reveal where the experience loses revenue, delivers bad information, or erodes trust.

See the evidence

No SDK. No backend access. We test the live customer experience.

ILLUSTRATIVE CASE 001 JOURNEY 03 / TURN 09–10
CUSTOMER

“We’re ready to go ahead. What happens next?”

CHATBOT

“You can find more information about our packages online.

HIGH · SYSTEMIC · REVENUE

Purchase intent detected.
No next step offered.

A ready customer was returned to information instead of progressed to a sale.

02 The blind spot

Fast and polite is not the same as effective.

Your analytics show that the chatbot responded - not whether it understood, answered correctly, converted the lead, or knew when to escalate.

DECOY evaluates what the customer actually experienced.
OPERATIONAL DASHBOARD STATUS
Response time1.2s
Containment81%
DECOY OBSERVATIONOUTCOME
Purchase intent progressedNO
Pricing claim accurateCONTRADICTED

Illustrative comparison — not client performance data

03 Journey performance

We test the journey, not just the prompt.

As customers move closer to a purchase or resolution, their intent changes. The audit follows that evolution across four end-to-end stages.

01

Browse

Can an undecided visitor understand the options?

89STRONG

02

Compare

Can the chatbot make and explain a useful recommendation?

84STRONG

03

Ready to Buy

Can it recognise purchase intent and progress the opportunity?

67ADEQUATE
CONVERSION DEGRADATION BEGINS HERE

04

Post-purchase

Can it resolve the issue or escalate cleanly to a human?

61WEAK

Illustrative report format. Scores do not represent a named client.

04 Business consequence

Revenue. Accuracy. Trust.

Three executive lenses. One customer experience.

R / 01

Revenue

Does your chatbot recognise commercially valuable visitors and move them toward a purchase, booking, demo, or qualified conversation?

A / 02

Accuracy

Are the answers correct, consistent with published information, and free from invented policies, prices, or commitments?

T / 03

Trust

Does your chatbot handle objections, uncertainty, context, and human escalation without frustrating or misleading the customer?

05 Evidence standard

A score tells you how it performed. A finding tells you what to change.

DECOY’s core analytical value is the transcript-to-finding specimen: a structured path from observation and evidence to consequence, action, and verification.

ILLUSTRATIVE FINDING / SAMPLE-F03 ENTERPRISE BUYER / JOURNEY 03
CUSTOMER

“The Enterprise plan looks right for our team of 40. Can you walk me through onboarding and next steps?”

CHATBOT

“Our Enterprise plan is very popular. You can learn more in the Help Centre. Is there anything else I can help with?

HIGH · SYSTEMIC · REVENUE

Purchase-ready customer not progressed.

The customer selected a tier, gave team size, and asked for next steps. The chatbot returned a passive link and attempted to close the conversation.

BUSINESS IMPLICATION

Warm leads can leave without entering the sales pipeline.

RECOMMENDED ACTION

Offer a demo, handoff, or contact capture when high intent is detected.

VERIFICATION CONDITION

A comparable customer receives an actionable next step within two responses.

06 Signature metric

The average was acceptable. One customer experience was not.

Aggregate performance can look healthy while high-value customers experience critical failures. DECOY captures both.

Illustrative DECOY report treatment

DECOY SCORE 71 ADEQUATE
CUSTOMER EXPERIENCE FLOOR 38 WEAK

07 Claim ledger

Every factual claim needs a source—or an honest verdict.

DECOY cross-checks chatbot statements against published client information and separates what is verified from what is contradicted or cannot be substantiated.

CLAIMBOT SAIDPUBLISHED SOURCESTATE
PRICING CLAIMSubscription price

€89 / month

€59 / month
/pricing

CONTRADICTED

POLICY CLAIMCancellation window

48 hours

48 hours
/terms §4.2

VERIFIED

SERVICE CLAIMUptime guarantee

99.9%

No public SLA

UNVERIFIABLE

Illustrative examples only. Real findings cite client-specific authoritative sources.

08 Before / after proof

No invented lift. Only measured change.

Every case study is anchored in controlled evidence, with a clear distinction between observed results and outcomes not yet validated by an external Re-Audit.

BEFORE / AUDIT

Establish the baseline.

  • Capture journey performance
  • Identify priority findings
  • Record the Experience Floor

BASELINE PENDING FIRST PUBLISHED CASE

INTERVENTION / OPTIMIZE

Change target behaviour.

  • Define what good looks like
  • Implement bounded fixes
  • Lock verification conditions

CHANGES DOCUMENTED

AFTER / RE-AUDIT

Verify what improved.

  • Repeat controlled journeys
  • Report resolved and unchanged findings
  • Surface any regressions

RESULTS PUBLISHED ONLY WHEN MEASURED

09 Method

We run the study. You receive the findings.

DECOY is a specialist service - not software your team has to install, configure, or learn.

  1. 01

    Create customers

    Controlled synthetic personas tailored to your products, buyers, and known commercial concerns.

  2. 02

    Test the live experience

    Custom generated personas complete multi-turn journeys in the public customer interface, just like a real visitor.

  3. 03

    Evaluate and verify

    Responses are scored, reviewed, and checked against authoritative published information.

  4. 04

    Report what matters

    Leadership sees the verdict & delivery teams get transcript evidence and verification conditions

30 seconds Executive verdict

5 minutes Findings and priorities

30 minutes Evidence and methodology

10 Ways to work with DECOY

Audit. Optimize. Assure.

01 / DIAGNOSE

DECOY Audit

Four controlled customer journeys, tailored synthetic customers, factual verification, systemic findings, Customer Experience Floor analysis, actionable recommendations, and an executive findings presentation.

FROM €1,900
02 / REMEDIATE

DECOY Optimize

A focused engagement that converts Audit findings into specific behavioural changes and practical fixes, then verifies their impact through Re-Audit.

SCOPED AFTER AUDIT
03 / ASSURE

DECOY Assurance

Periodic outside-in testing against an established baseline to detect regressions after pricing, content, model, knowledge-base, or platform changes.

QUARTERLY BY DEFAULT

AUDIT OPTIMIZE RE-AUDIT ASSURANCE

11 Non-invasive preflight

Can DECOY test your chatbot?

Share the website URL. We’ll manually review whether the live experience is suitable for controlled testing. No messages are sent during this check.

Manual review · no unsolicited chatbot testing
METHODOLOGICAL HONESTY

Synthetic customer testing evaluates controlled, multi-turn sample journeys across key funnel stages rather than every possible conversational permutation. It provides an empirical diagnostic baseline without replacing internal telemetry.

AUTHORIZED TESTING & PRIVACY

DECOY audits only systems the client is authorized to test. Paid work requires verified business ownership. Compatibility checks do not send messages to the chatbot.