Your dashboard says it’s working. We test whether your customers would agree.
DECOY sends controlled synthetic customers through your chatbot to reveal where the experience loses revenue, delivers bad information, or erodes trust.
● No SDK. No backend access. We test the live customer experience.
ILLUSTRATIVE CASE 001JOURNEY 03 / TURN 09–10
CUSTOMER
“We’re ready to go ahead. What happens next?”
CHATBOT
“You can find more information about our packages online.”
HIGH · SYSTEMIC · REVENUE
Purchase intent detected. No next step offered.
A ready customer was returned to information instead of progressed to a sale.
02 The blind spot
Fast and polite is not the same as effective.
Your analytics show that the chatbot responded - not whether it understood, answered correctly, converted the lead, or knew when to escalate.
DECOY evaluates what the customer actually experienced.
OPERATIONAL DASHBOARDSTATUS
Response time1.2s
Containment81%
DECOY OBSERVATIONOUTCOME
Purchase intent progressedNO
Pricing claim accurateCONTRADICTED
Illustrative comparison — not client performance data
03 Journey performance
We test the journey, not just the prompt.
As customers move closer to a purchase or resolution, their intent changes. The audit follows that evolution across four end-to-end stages.
01
Browse
Can an undecided visitor understand the options?
89STRONG
02
Compare
Can the chatbot make and explain a useful recommendation?
84STRONG
03
Ready to Buy
Can it recognise purchase intent and progress the opportunity?
67ADEQUATE
CONVERSION DEGRADATION BEGINS HERE
04
Post-purchase
Can it resolve the issue or escalate cleanly to a human?
61WEAK
Illustrative report format. Scores do not represent a named client.
04 Business consequence
Revenue. Accuracy. Trust.
Three executive lenses. One customer experience.
R / 01
Revenue
Does your chatbot recognise commercially valuable visitors and move them toward a purchase, booking, demo, or qualified conversation?
A / 02
Accuracy
Are the answers correct, consistent with published information, and free from invented policies, prices, or commitments?
T / 03
Trust
Does your chatbot handle objections, uncertainty, context, and human escalation without frustrating or misleading the customer?
05 Evidence standard
A score tells you how it performed. A finding tells you what to change.
DECOY’s core analytical value is the transcript-to-finding specimen: a structured path from observation and evidence to consequence, action, and verification.
“The Enterprise plan looks right for our team of 40. Can you walk me through onboarding and next steps?”
CHATBOT
“Our Enterprise plan is very popular. You can learn more in the Help Centre. Is there anything else I can help with?”
HIGH · SYSTEMIC · REVENUE
Purchase-ready customer not progressed.
The customer selected a tier, gave team size, and asked for next steps. The chatbot returned a passive link and attempted to close the conversation.
06 Signature metric
The average was acceptable. One customer experience was not.
Aggregate performance can look healthy while high-value customers experience critical failures. DECOY captures both.
Illustrative DECOY report treatment
DECOY SCORE71
ADEQUATE
CUSTOMER EXPERIENCE FLOOR38
WEAK
07 Claim ledger
Every factual claim needs a source—or an honest verdict.
DECOY cross-checks chatbot statements against published client information and separates what is verified from what is contradicted or cannot be substantiated.
CLAIMBOT SAIDPUBLISHED SOURCESTATE
PRICING CLAIMSubscription price
€89 / month
€59 / month /pricing
CONTRADICTED
POLICY CLAIMCancellation window
48 hours
48 hours /terms §4.2
VERIFIED
SERVICE CLAIMUptime guarantee
99.9%
No public SLA
UNVERIFIABLE
Illustrative examples only. Real findings cite client-specific authoritative sources.
08 Before / after proof
No invented lift. Only measured change.
Every case study is anchored in controlled evidence, with a clear distinction between observed results and outcomes not yet validated by an external Re-Audit.
BEFORE / AUDIT
Establish the baseline.
Capture journey performance
Identify priority findings
Record the Experience Floor
BASELINE PENDING FIRST PUBLISHED CASE
→
INTERVENTION / OPTIMIZE
Change target behaviour.
Define what good looks like
Implement bounded fixes
Lock verification conditions
CHANGES DOCUMENTED
→
AFTER / RE-AUDIT
Verify what improved.
Repeat controlled journeys
Report resolved and unchanged findings
Surface any regressions
RESULTS PUBLISHED ONLY WHEN MEASURED
09 Method
We run the study. You receive the findings.
DECOY is a specialist service - not software your team has to install, configure, or learn.
01
Create customers
Controlled synthetic personas tailored to your products, buyers, and known commercial concerns.
02
Test the live experience
Custom generated personas complete multi-turn journeys in the public customer interface, just like a real visitor.
03
Evaluate and verify
Responses are scored, reviewed, and checked against authoritative published information.
04
Report what matters
Leadership sees the verdict & delivery teams get transcript evidence and verification conditions
30 seconds Executive verdict
5 minutes Findings and priorities
30 minutes Evidence and methodology
10 Ways to work with DECOY
Audit. Optimize. Assure.
01 / DIAGNOSE
DECOY Audit
Four controlled customer journeys, tailored synthetic customers, factual verification, systemic findings, Customer Experience Floor analysis, actionable recommendations, and an executive findings presentation.
FROM €1,900
02 / REMEDIATE
DECOY Optimize
A focused engagement that converts Audit findings into specific behavioural changes and practical fixes, then verifies their impact through Re-Audit.
SCOPED AFTER AUDIT
03 / ASSURE
DECOY Assurance
Periodic outside-in testing against an established baseline to detect regressions after pricing, content, model, knowledge-base, or platform changes.
QUARTERLY BY DEFAULT
AUDIT → OPTIMIZE → RE-AUDIT → ASSURANCE
11 Non-invasive preflight
Can DECOY test your chatbot?
Share the website URL. We’ll manually review whether the live experience is suitable for controlled testing. No messages are sent during this check.
METHODOLOGICAL HONESTY
Synthetic customer testing evaluates controlled, multi-turn sample journeys across key funnel stages rather than every possible conversational permutation. It provides an empirical diagnostic baseline without replacing internal telemetry.
AUTHORIZED TESTING & PRIVACY
DECOY audits only systems the client is authorized to test. Paid work requires verified business ownership. Compatibility checks do not send messages to the chatbot.
Start with the live experience
Audit my chatbot
Share your website and primary concern. DECOY will review the live experience and follow up about fit and scope.