01 Anonymised evidence

Evidence without exposing the client.

Two anonymised client engagements. Each record separates what was observed, what changed, and what remains to be verified. Client identities, transcripts and corrective details remain confidential.

Anonymised case 01 Travel Revenue journey

High-intent journeys exposed avoidable friction before booking.

Observed

The audit found that visitors showing clear booking intent were not consistently guided from availability questions to an actionable next step.

Implemented

The client revised the chatbot’s guidance at key decision points.

Anonymised case 02 Pet services Accuracy + trust

Trust-sensitive journeys exposed gaps in answer quality and customer guidance.

Observed

The audit found inconsistent guidance and weak handling of questions where accuracy and reassurance were essential.

Implemented

Answer quality and support behaviour were revised across the affected journeys.

Measured

One journey re-audited on 26 Aug 2026 under identical conditions. Journey score 76 → 91, answer quality 68 → 92.

02 Disclosure boundary

Credible evidence. Protected identities.

DECOY publishes only evidence that can be disclosed without revealing a client’s identity or enabling re-identification. Full transcripts, source comparisons, scoring and corrective logic remain available only in qualified confidential discussions. Case 02 is published with the client’s agreement.

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